durango colorado

Spectacular Spring Event- Business Sign up

Join the Durango Business Improvement District (BID) for our Spectacular Spring - Red Balloon event. This event has been developed as a Downtown party to celebrate all the wonderful businesses in the Historic Downtown area. The event allows you an opportunity to showcase your business to the public- local community members and visitors. BID suggests you showcase unique aspects of your business, provide an activity or offer something fun for the public to enjoy. The event takes place the day before Mother’s Day, offering terrific opportunities to promote something special for Mom.

The event will include music and activities provided by BID, a shopping bag giveaway at the Durango Welcome Center to the first 50 shoppers, a passport program, and Red Balloon drop at the Main Mall. Visitors will have the opportunity to participate in activities throughout the day at participating merchants, and have a chance to win prizes through the passport program and the Red Balloon drop at the end of the day.

Who? All merchants in the Downtown area. Shops, restaurants and services are encouraged to participate.  

When? Saturday, May 11, 2019- 11am-3pm

What?  What do you need to do to participate? We have three levels of involvement in the event: Basic, Passport Station and Prize Sponsor. View levels of Participation here. All participating merchants must offer something fun and interactive for the public. This can be in the form of a demonstration, a class, game, event, art activity or anything creative you can imagine. We encourage you to do something unique for your business. The sky is the limit! The point is to offer something that the public can enjoy and participate in while learning about your business.

Here are some ideas for what you can do:

Need more ideas on what to do? Take a look at our Activity suggestion sheet here. Or call us.  We'd be happy to brainstorm some ideas with you.

Marketing and Promotion

 BID will provide all the marketing and promotion for this event, including flyers, print ads, social media ads, radio ads, and more. BID will also sponsor entertainment, and a free shopping bag give away at the beginning of the event to the first 50 shoppers. Participating merchants will have the option to provide coupons for the shopping bags. All participating merchants will also be included in our schedule/map for the day that will list all the offerings available to the public.

How do I sign up?

It’s simple!

1. Review the levels of participation and decide how you would like to participate 

2.  Register through our on-line form. Fill out the fields and submit your registration form. You can sign up even if you don't have all your full details figured out. You will have until April 15 to submit these details.

Deadline to Register: Monday, April 15


Contact Tim or Tanya - our office is at 850 ½ Main Avenue – Monday-Friday 9-5pm

Contact us at (970) 375-5067 or by email at tanyac@downtowndurango.org or timw@downtowndurango.org





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