durango colorado

Red Balloon Events - Business Information

Join the Durango Business Improvement District (BID) for our Fabulous Fall - Red Balloon event. This event has been developed as a Downtown party to celebrate all the wonderful businesses in the Historic Downtown area. The event allows you an opportunity to showcase your business to the public- local community members and visitors. Participating businesses will provide an activity or something fun for the public to enjoy. This could be a activity, game, demonstation, kids activities, special sale, an event or more. (see our activity suggestion sheet for ideas.)

The event will include music and activities provided by BID, a shopping bag giveaway at the Main Mall to the first 50 shoppers, a passport program, and Red Balloon drop at the Main Mall. Visitors will have the opportunity to participate in activities throughout the day at participating merchants, and have a chance to win prizes through the passport program and the Red Balloon drop at the end of the day.

Who? All merchants in the Downtown area. Shops, restaurants and services are encouraged to participate.  

When? Saturday, September 28, 2019- 11am-3:30pm

What?  What do you need to do to participate? We have two levels of involvement in the event: Silver Level and Gold Level. View levels of Participation here. To Participate you need to offer something for the public.  This can be in the form of a demonstration, a class, game, event, art activity or anything creative you can imagine. We encourage you to do something unique for your business. The sky is the limit! The point is to offer something that the public can enjoy and participate in while learning about your business. Once a guest participates you will stamp their passport.

How does the Passport Program work: We will have an event tent will be set up in front of the Main Mall where guests can pick up an Activity Guide and a passport. Guest will visit participating merchants and complete an activity to earn a stamp. After collecting 10 stamps, the passport can be turned in at the event tent in front of the Main Mall. In order to give out a stamp, the guest will need to complete your activity. We suggest that you have an activity no more then 15 minutes. If you are having a sale as your activity, a guest would need to make a purchase of an item in your store. (there is no set amount to this purchase.) To be entered into the drawing guests need to collect a minumum of 10 stamps and turn in there passport by 2:45pm. The Passport Drawing will take place at 3pm at the Main Mall. Must be present to win. Guests can earn additional entry for collecting more stamps.

Here are some ideas for what you can do:

Need more ideas on what to do? Take a look at our Activity Suggestion Sheet here. Or call us.  We'd be happy to brainstorm some ideas with you.

Marketing and Promotion

 BID will provide all the marketing and promotion for this event, including flyers, print ads, social media ads, radio ads, and more. BID will also sponsor entertainment, and a free shopping bag give away at the beginning of the event to the first 50 shoppers. Participating merchants will have the option to provide items for the shopping bags. This can include logoed items, coupons, small items, stickers, items for kids etc. Marketing pieces for the event will include an Activity Guide that will list all the participating merchants and details of what they are offering. We will also have a passport with all participating merchant logos.   .

How do I sign up?

It’s simple!

1. Review the levels of participation and decide how you would like to participate 

2.  Register through our on-line form. Fill out the fields and submit your registration form.Registration Deadline is September 6

Max of 40 merchants can participate in this event.

Deadline to Register: Friday, September 6


Contact  Tanya - our office is at 850 ½ Main Avenue Suite 2– Monday-Friday 9-5pm

Contact us at (970) 375-5067 or by email at tanyac@downtowndurango.org 





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