downtown durango
True Colorado LLC
Locally designed, fresh Colorado gear
Business Info:
(970) 764-4399
600 Main Avenue Suite 101
600 block of Main

True Colorado was established in Durango in 2014 when two high school sibilings decided it would be a great idea to produce Colorado apparel that caught the eyes of local residents and travlers while promoting the beautiful state of Colorado. Our product ranges from shirts, hoodies, hats, socks, and different seasonal apparel. In the winter we carry beanies, scarves, and other snow neccessities, while in the summer, we carry Colorado athletic headbands, swimsuits, tank-tops, and athletic wear. Our shirts are bold and colorful, they are printed on a pre-shrunk tri-blend, that makes them incredibly soft and comfortable to wear. Our hats are known for their boldness and emroidery. They can be seen from a mile away and are unlike any other Colorado hat on the market. We strive to keep everyone happy which means having stuff that appeals to both locals and tourists. We carry unique patterns, as well as traditional styles. One shirt that we are specifically famous for is our "Texas Colorado Shirt." It is a black t-shirt with the state of texas on it and inside of the outline of the state, the Colorado flag is imbeded, showing Texans true pride for their own state as well as our frequently visited state! No matter where you are from, there is something for everyone at True Colorado. Come visit us for some high quality product and a good conversation. We look forward to seeing you!



Sunday-Thursday: 11AM-8PM (Can close earlier depending on weather, business, etc.) 

Friday-Saturday: 10AM-8PM


Monday-Sunday: 10AM-9PM (Can stay open later depending on business)

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