How did you start your business and why?

I started Adela Flora by focusing on my favorite creations, weddings. I knew that my talent and passion for creating elegant, unique floral designs was needed in Durango's growing wedding industry. Nothing is better than handing a bride her bouquet on her wedding day and getting that smile and hug. Now that COVID cancelled or postponed many of my 2020 events I decided to offer daily deliveries, when you can't give a hug at least you can give a flower hug.

What was your biggest challenge or risk? How did it work out?

My biggest risk is happening now! I opened a retail floral boutique downtown in the alley between 8th and 9th. For the last three years I had worked from only my home studio and a cute consultation space I shared with other artists to keep costs down. Now we have expanded and taken the risk of more overhead and are a full service florist. That wasn't in the plans but here we are and we are excited that it will work out wonderfully!

What are the biggest rewards in owning a small business?

I think the biggest reward is the feeling of confidence in oneself business ownership brings. Learning to celebrate the smallest wins is something I never did before becoming a business owner. Now I make sure to congratulate myself even for the smallest accomplishments.

How do you support the community?

We love the Durango community! I have lived here for 17 years and believe there is no better collection of humans. We support many non profits, including Mana, Music in the Mountains, Adaptive Sports, La Plata Humane Society to name a few. We are also involved in great organizations like DGO, Durango Chamber of Commerce, Local First and the Elks.

What advice would you give to someone opening a new business in Durango?

GO FOR IT!!! The only thing holding you back is you. I wanted to open my business for over 6 years, until I realized the only reason I hadn't was because of me. The business environment in Durango is so supportive and there are so many resources. If you don't know where to start contact the SBDC at the Fort, they have so much knowledge and so many classes.

How do you see your company growing in the future? Anything new on the horizon?

I see lots of growth for Adela. We have the new location and the passion. We are expanding to offer including local jewelry, house plants and art. I really want to focus on art. I love creative expression and hosting workshops where people can learn to create. I look forward to collaborating with artists in all different mediums.