downtown durango
Durango Magazine
For People Who Love Durango
Business Info:
(970) 385-4030
P.O. Box 3408
North Main (1400 Main and north)

What is Durango Magazine?

Durango Magazine is for people who love Durango. With award-winning excellence in design and a high-quality, standard-size magazine format, the publication is consistently attractive and compelling. Informative and lively, the magazine offers spectacular color photography and well-written features of interest to guests and residents. Regular topics include area attractions, history, people, places and culture. Readers seek out each issue as their source of information and entertainment, and as a lasting souvenir of their experiences in southwestern Colorado.

Who are Durango Magazine Readers?

Durango Magazine readers include hotel guests, business travelers, Fort Lewis College parents, skiers, local business owners, Durango newcomers and La Plata County homeowners. The Buxton Visa Inc. survey from 2013 found the largest categories of area visitors to be educated and married baby boomers (aged 51-plus) who frequently read print magazines and earn household incomes of more then $100,000 a year. They originate primarily from New Mexico, Colorado and Texas with additional large numbers visiting from Arizona and California.

How is Durango Magazine Distributed?

With 32,000 copies distributed for Summer/Fall 2016 and 28,000 for Winter/Spring 2016-17 and a conservative estimate of five or more readers per copy, some 300,000 people see and read a magazine each year. Distribution is complimentary to guests of nearly 3,000 rooms at participating Durango area lodging establishments. Approximately 20,000 copies a year are mailed to La Plata County businesses and homeowners, as well as subscribers around the country. Additional distribution includes paid delivery service to newcomers and paid distribution to certified racks in high-traffic venues around town including the train depot, chamber and visitor centers, airport, Purgatory Village and more. Complete online version at

When are Durango Magazine publication dates and distribution times?

The Summer/Fall issue is distributed June through November. Advertising deadlines for Summer/Fall 2016 are March 21 for space; April 4 for materials. The Winter/Spring issue is distributed December through May. Deadlines for Winter/Spring 2016-17 are September 19 for space; October 3 for materials.

Where do I find additional information?

Your questions and comments are welcomed. The magazine is locally owned and independently operated by Schultz & Associates Inc., P.O. Box 3408, Durango, Colorado 81302. Delivery
address is 128-A West 14th Street. Phone number: (970) 385-4030. Fax: (970) 385-7277. Website: E-mail: Editor: Julianne W. Schultz. Account executives: Lisa Mackey, Stacy Maxwell. Office manager: Elizabeth McClung.


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