BID is pleased to announce our new shop local campaigns for 2017. This campaign includes three components: Sidewalk Sale promotions, Social Media campaigns and a shop local display at the Durango Welcome Center. We have include information about each component below and have provided information on how you can participate. This campaign is part of BID’s Marketing efforts for 2017 and is a free service for any business in the district. If you have questions about our Shop Local Campaigns, feel free to contact Tanya at (970)375-5067 or by email at email@example.com
In 2017 we will have 33 days of sidewalk vending days. During this time merchants will be allowed to place merchandise out on the sidewalk for sale. The dates for the Sidewalk sales are listed below.
BID will be offering additional marketing efforts over 4 sidewalk sale weekends. Dates are indicated in bold with a star. Marketing for these weekends will include: Social Media posts, radio Ads, and a flyer at the welcome center and more. Please see below for more details. Businesses will need to sign up in advance to be a part of this promotion. Click here to register.
|Sidewalk Sale Dates||Holiday or Event taking place||Deadline for promotion|
|*March 24-26||Spring Break Weekend||March 10th|
|*May 5-7||Pre-Mothers Day Shopping Weekend||April 14th|
|*May 12-14||Mother’s Day Weekend||April 14th|
|May 26-29||Memorial Day Weekend/Iron Horse Bicycle Classic|
|June 16-18||Father’s Day Weekend/Classic Car show|
|June 30-July 4||July 4th Holiday|
|*September 1-4||Labor Day Weekend||August 11th|
|September 15-17||Autumn Arts Festival|
|November 24-26||Black Friday and Small Business Saturday|
|December 2-3||Weekend after Noel Night|
Special Marketing and Promotion for Sidewalk Sales:
· Feature page on our website—This will include a list of all the participating Businesses, website link to your business and the type of sale you are offering that weekend.
· Media - Radio Ads, Chamber Ad, BID e-news letter, event listing on our calendar.
· Marketing on Social Media Ad on Facebook with a link to our website. Mention on other social networks like twitter and Instagram. We will link your business to our posts and hope you will share them with your own social network.
Throughout the year we will be offering some social media marketing around shopping local for various holidays. The campaign includes photographs of local merchandise put together in a short video. Interested merchants can submit photographs to be used in each campaign for a shop local gift guide video we will post on our social media outlets. Campaign dates and deadlines are listed below. Please read guidelines before submitting your photographs. From the submissions that we receive BID staff will pick the best items that fit with the theme of the promotion.
Campaign Dates Theme Deadline
February 10-14 Valentine’s Day Shopping Guide February 8
May 5-14 Mother’s Day shopping Guide April 21
June 13-17 Father’s Day Shopping Guide June 2
August 28-Sept 5 Back to School/ Fall Shopping Guide August 18
December 15-25 Christmas Shopping Guide December 1
Guidelines for submitting photographs:
BID will promote five shop local campaigns with a display in the center window at the Durango Welcome Center (DWC). For each display we are looking for 4-6 merchants to display items in the window to make a unique display to promote local shopping in Downtown Durango. Participating merchants will receive a sign with their business name and address by their merchandise. The DWC receives over 1000,000 guests annually (and many more walk by this window) making this a terrific opportunity to capture the attention of many guests that are visiting the area as well as locals. If you are interested in participating please review the application. From the applications we receive for each display, BID staff will choose a variety of business that will best fit the theme of the display. A maximum of 6 merchants will be chosen for each display. If you are interested in participating, click HERE for an application. Completed applications can be email to firstname.lastname@example.org
Campaign Dates Theme Application Deadline
February 6-13 Valentine’s Day Gifts January 20
March 20-27 Jump into Spring March 3
May 1-15 Mother’s Day Shopping April 7
August 28- September 5 Fall Fashion/Back to School August 4
December 11- Jan 1 Holiday shopping/ winter attire November 10