(970) 375-5067 | 850 1/2 Main Ave. #2 | Durango, CO 81301
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Shop Local Campaign

Shop Local Campaigns

BID is pleased to announce our new shop local campaigns for 2017. This campaign includes three components: Sidewalk Sale promotions, Social Media campaigns and a shop local display at the Durango Welcome Center. We have include information about each component below and have provided information on how you can participate. This campaign is part of BID’s Marketing efforts for 2017 and is a free service for any business in the district. If you have questions about our Shop Local Campaigns, feel free to contact Tanya at (970)375-5067 or by email at tanyac@downtowndurango.org

Sidewalk Sales

In 2017 we will have 33 days of sidewalk vending days. During this time merchants will be allowed to place merchandise out on the sidewalk for sale. The dates for the Sidewalk sales are listed below. 

BID will be offering additional marketing efforts over 4 sidewalk sale weekends. Dates are indicated in bold with a star.  Marketing for these weekends will include: Social Media posts, radio Ads, and a flyer at the welcome center and more. Please see below for more details. Businesses will need to sign up in advance to be a part of this promotion. Click here to register.

 

Sidewalk Sale Dates    Holiday or Event taking place       Deadline for          promotion                                 
*March 24-26    Spring Break Weekend    March 10th
*May 5-7     Pre-Mothers Day Shopping Weekend                                             April 14th
*May 12-14   Mother’s Day Weekend   April 14th
May 26-29    Memorial Day Weekend/Iron Horse Bicycle Classic                                 
June 16-18     Father’s Day Weekend/Classic Car show                                                  
June 30-July 4  July 4th Holiday                                                                             
*September 1-4     Labor Day Weekend  August 11th
September 15-17  Autumn Arts Festival  
November 24-26     Black Friday and Small Business Saturday                                                     
December  2-3                                                     Weekend after Noel Night  
     

 

Special Marketing and Promotion for Sidewalk Sales:

· Feature page on our website—This will include a list of all the participating Businesses, website link to your business and the type of sale you are offering that weekend.

· Media - Radio Ads, Chamber Ad, BID e-news letter, event listing on our calendar.

· Marketing on Social Media Ad on Facebook with a link to our website. Mention on other social networks like twitter and Instagram. We will link your business to our posts and hope you will share them with your own social network.

If you are interested please click HERE for an application. Send applications to tanyac@downtowndurango.org by the deadline listed above. One application can be submited for all 4 sidewalk sales.

Social Media Marketing

Throughout the year we will be offering some social media marketing around shopping local for various holidays. The campaign includes photographs of local merchandise put together in a short video. Interested merchants can submit photographs to be used in each campaign for a shop local gift guide video we will post on our social media outlets. Campaign dates and deadlines are listed below. Please read guidelines before submitting your photographs. From the submissions that we receive BID staff will pick the best items that fit with the theme of the promotion. 

Campaign Dates                               Theme                                                                                                       Deadline     

February 10-14                                  Valentine’s Day Shopping Guide                                                           February 8

 

May 5-14                                             Mother’s Day shopping Guide                                                               April 21

               

June 13-17                                          Father’s Day Shopping Guide                                                               June 2

 

August 28-Sept 5                                Back to School/ Fall Shopping Guide                                                    August 18

 

December 15-25                                 Christmas Shopping Guide                                                                   December 1

 

Guidelines for submitting photographs:

 

Shop Local Display at the Durango Welcome Center Window

BID will promote five shop local campaigns with a display in the center window at the Durango Welcome Center (DWC).  For each display we are looking for 4-6 merchants to display items in the window to make a unique display to promote local shopping in Downtown Durango. Participating merchants will receive a sign with their business name and address by their merchandise. The DWC receives over 1000,000 guests annually (and many more walk by this window) making this a terrific opportunity to capture the attention of many guests that are visiting the area as well as locals. If you are interested in participating please review the application. From the applications we receive for each display, BID staff will choose a variety of business that will best fit the theme of the display. A maximum of 6 merchants will be chosen for each display. If you are interested in participating, click HERE for an application. Completed applications can be email to tanyac@downtowndurango.org

 

Campaign Dates                              Theme                                                                      Application Deadline

February 6-13                                    Valentine’s Day Gifts                                               January 20          

March 20-27                                       Jump into Spring                                                     March 3

May 1-15                                             Mother’s Day Shopping                                          April 7

August 28- September 5                     Fall Fashion/Back to School                                   August 4

December 11- Jan 1                           Holiday shopping/ winter attire                                November 10